Interactive TV

Where once a giant stood and spoke to you while you listened, now you can have a dialogue. Back in the day radio was king. Radio was how everyone was connected and kept informed of what was happening around the world.

You could hear today's news as it happened in some cases like the Hindenburg disaster which you can still listen to today. Even during the great depression the radio industry was strong and FDR started his Fireside Chats to talk directly to the American people without the media filter.

Then TV came along and a new form of entertainment was born. You could watch the people that were once just voices to you. Networks expanded their reach to cover the entire continental U.S. and eventually there was a TV in every home. Then the next big revolutions, color TV, cable TV, satellite TV, HDTV, and then smart TVs with streaming services built in.

What's left? Interactive TV. There have been some good experiments in refining the interactive TV experience since the widespread roll out of broadband internet. Back over a decade ago I remember watching the first season of Big Brother online and chatting with other viewers about what was happening. That was a great experience and then they started charging a subscription price and I lost interest quickly. It was great though as you could switch between cameras and see unfiltered what was happening in the house.

Since then (and thanks to an extended writer's strike) reality TV has found a place in American pop culture, much to my dismay and is here to stay. Networks started to build shows from the ground up with interactivity in mind coupled with the internet experience. Then then the next big evolution happened, social media became a thing. From the early days of MySpace to Facebook and Twitter to Instagram, producers started to utilize social media to have an effect in how the show would happen.

The Voice, a show I have never nor will never watch, was one such show. The producers coordinate with the talent, who then are interactive with the audience and on social media. All I really know about The Voice is that the chick that sings for No Doubt is dating a country singer and they are both judges. I've seen commercials and I'm more than familiar with the pop culture effect of the show and I can see that it's one of the more popular reality TV shows on today, where once American Idol reigned as king.

So if someone like me, that has no interest at all in such a show knows about it a little bit, they are doing a pretty good job. I do however have an interest in watching the evolution of entertainment and how interactive it is. After actually reading about what The Voice does that has pioneered a lot of interactivity, I'm not sure a media form exists yet that would be better. It seems to be the prime example of what to do right.

The Voice does so much with it's audience such as the instant save in which consumers are encouraged to tweet for their favorite. This engages audiences and creates the interactivity audiences will expect going forward.

I was once a firm believer in the idea that you didn't want to see your celebs in real life, you'd eventually learn that they were just people like you except everyone knew their name and everyone had a different expectation of what they'd be like in real life. All of which no one could live up to which lead to disappointment.

Today, if a celeb isn't interactive with their audience, you are disappointed. Tomorrow if a show isn't interactive with it's audience, you'll turn it off and find one where you are part of the experience. Where this leads in scripted shows is unclear but it's an evolution away from trying and a couple of failures away from succeeding and becoming groundbreaking.

Eventually you might see actual shows built for social media exclusively where audiences are the participants. Twitter for example, might give a task and then people tweet back their results of such a task for prizes. That platform has yet to be invented but you can imagine there are some producers out there that have been inventing and trying to make their shows as interactive as possible.

I for one, look forward to such a day!