Adivce For A New Marketer

My advice after going through three years of college for marketing and being half way through my senior year is be different. Marketers seem to suffer from a lot of group think and attempting to market to the lowest common denominator.

A great exercise is to find any random product in a store, look at the packaging, the marketing, maybe watch a few commercials about it. Then re-envision it the way you'd market it if you were in charge of that product. For example I eat a LOT of beef jerky products. Jack Link's uses the "Messing With Sasquatch" spot for promoting their brand.

I try to think about it differently from an alpha male point of view and not try and be Bud Light humorous. Let's be honest, not a lot of man-bun wearing "men" are walking around with their man purses eating preserved beef products.

I'd promote that brand as something to live on while you're in the wilderness exploring desolate mountains or rivers in solitude. I'd promote the brand with other manly activities such as tearing down an engine in your garage, rounding up cattle to brand, building a house, things that appeal to men.

So new marketer, if you've read this blog you know its author is a natural born non-conformist and as such approach my ideas from that standpoint. Think of something differently and when you establish that strategy, tear it apart and see what will not work about it and make it stronger! Be scary, be intelligent, be informed, and do it your way!